Tuesday, September 20, 2011

Mercedes-Benz Fashion Week: Intro



I just got back from NYC a couple days ago. I had absolutely no time to blog while I was working 12 hours a day for 8 days! It was by far, one of the most amazing and rewarding experiences of my life. For the first 2 days, I worked in the Command and Production Office. The Command Office is the information hub for the whole event. All info came through that office. I helped run things to venues, check in and out radios, prepare radio boxes for each show and anything else they needed. For the rest of the week, I worked in sponsorship seating with my fellow IMG Fashion interns, Lauren and Amy. We seated guests of sponsors in their reserved seats for every show. After Amy had to leave, I took over her job which was taking care of the Mercedes-Benz front row guests. I had to go into the 2 largest venues (The Stage and The Theater) 30 min before each show and confirm the location of the 2 MB guest seats. As soon as the house opened for the shows, I would wait in the MB Star Lounge for my guests to get ready to go into the show. Because of the location of the seats, I had to walk on the runways and weave in and out of the mass of guests, celebs, photographers, PR workers, and interviews that were going on.  




MBFW was located at Lincoln Center. The whole venue was a massive set up of multiple tents. There are 4 venues within the tents: The Box (for presentations), The Studio, The Stage and The Theater. The larger designers showed in The Stage and Theater. The box is the most versatile because the designer can put anything they want in the space and have models stand for an hour in the set up (i.e. a man-made jungle). Since I had to be in the venues for seating, I was able to stay inside and watch most of the shows. I learned a wealth of knowledge about events, fashion, security, celebs and I saw the most beautiful runway shows and elaborate presentations.  


 




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